Social media advertising is all the advertisements that brands make on social media platforms for product and service promotions.
Which Social Media Platforms Can Be Advertised?
We can list the social media platforms that are popularly used to advertise in Turkey as follows;
What are the Types of Social Media Ads?
The purpose of the advertisement you will give is very important as much as the platform. Success will be inevitable with the appropriate type of advertising for your advertising strategy. The most basic Social Media Ad Types are as follows:
- Reach Ads
- Engagement Ads
- Messaging Launch Ads
- Call Ads
- Local Store Visit Ads
- Website Traffic Ads
- Form Fill Ads
- Video Impression Ads
What is Social Media Advertising?
Social media advertising is the process of advertising your brand on the right platform, choosing the right target audience and making it together with its creative work.
How is Social Media Advertising Done?
With social media ads, you can reach your target audience in the best way in a short time and achieve growth for your brand. The advertising areas you can use in social media ads are quite wide and effective. The important thing is that these advertising spaces are used in the most accurate way.
Social Media Advertising Processes
The stages of social media ad management are as follows.
The first step in the construction of social media advertising starts with research. Research on your brand, products, services is carried out and reported. The steps of the research phase are as follows.
- Brand, Product, Service Analysis
- Competitor Analysis
- Determining the Platforms Your Target Audience Uses the Most
- Target Audience Analysis
- Determining the Advertising Purpose
- Ad Type Analysis
- Ad Creative Analytics
The analyzes obtained during the research phase are reported and presented to the brand manager. The data contained in the presented reports are as follows.
- Brands, Products, Services on which platforms attract attention
- Which Platforms Your Competitors Are Using
- Which Platforms Your Target Audience Uses
- Who Your Target Audience Consists of
- Advertising Strategy
- Determining the Advertising Budget
- What Your Advertising Purpose Should Be
- Which Ad Type Best Suits Your Ad Purpose
- How Ad Creative Should Be
The application step is started by taking into account the data obtained during the detection process. In the application step, the process is managed in transparency by using the common panel. The stages of implementation are as follows.
- Ad Panel Created
- An Ad Campaign is Created
- Target Audiences Are Created
- Create Ad Sets
- Creative (Visual) Studies to be Used in Ads are Completed and Submitted for Approval
- Ads are created with images from approval
- Ads Run
At the end of the advertising period in the advertising strategy, your ad is reported and forwarded to the brand manager. In this step, the social media ad management process is completed.
Would you like to advertise social media professionally?
You can get detailed information by reviewing our service page and contact us.